May 26, 2017
Purpose, mission, vision...it’s all the same idea. Why do you do
what you do? Now that the pressures of concert and contest season
are behind you, it’s time to spend some time wrestling with the big
questions. There are no easy answers, but Ryan and Stevie Berryman
walk you through the discussions you need to have with your
musicians, your board, or just the director in the mirror.
Listen: Highlight to
Tweet: “It’s important that as musicians we are
consumers as well as producers.” - Stevie Berryman Show
3 Key Takeaways:
- “Who do you serve?” is one of the most important questions for
a group to ask themselves, but it is frequently overlooked.
- Just being good at what you do is not enough to compel an
audience to show up for what you do. We are flooded with great
performances, both live and in digital formats.
- “Who do you serve” is not necessarily the same question as “Who
is your audience”. You might serve your members, your community,
your church congregation, other students.
- To figure out your answer, try focusing on the “One Thing.”
Brainstorm answers in a journal. Ask “when am I my best self?”
- We all should be consumers of choral music as well as
producers. Think of the concerts you attend purely for the pleasure
of it, not because you are in any way responsible for it. Why do
you show up? In what way are you being served?
- It is so easy to hear great performances that being good at
what you do is likely not enough to get people to show up. Refining
your concept of who you serve, and reflecting that in your group
mission statement, will help you attract the people you want to
- Craft a mission statement that reflects your group’s notion of
who they serve. Beyond being the “premiere” music ensemble in your
area, what do you really do?
- Use the summer break to answer these big picture questions.
Talk about it with your board and your members. Consider having a
retreat (at a different location than your rehearsal space) so that
everyone in your group can have a voice in this discussion.
- Why should someone care enough about what you do to show up for
- Don’t underestimate the value of showing up. Be a consumer of
music, not just a producer.
- Our culture is saturated in outstanding art. That means that
just being good, even great, is no guarantee that anyone will
listen to you. You delivery of your art is nearly as important as
the art itself.
Biography: Sponsored by:
Factory (Use promo code “NINJA” at checkout
for 10 free student accounts!) My Music
Folders (Use promo code “NINJA” at checkout
for “last column” or
best pricing - usually reserved for
bulk purchases only!)
- A servant cannot serve two
- The One Thing, by Gary Keller
- Brass Beats
- cravat/dickie debate: A cravat is a short, wide strip of fabric
worn by men around the neck and tucked inside an open-necked shirt.
A dicky is a false shirt front. So while it is not impossible to
wear the two together, it is unlikely.
- Choir Nation
Facebook group: let us know if you use Sight-Reading Factory in
your church choir!
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