May 23, 2017
As if free hoodies weren’t enough, Catherine Dehoney introduces you
to the wealth of support available through Chorus America. She and
Ryan also discuss the changing choral landscape, and exactly what
it takes to thrive as a professional community chorus. And yes, for
real...free hoodies. Listen:
Highlight to Tweet: “Choral singing creates
community like no other activity on the planet.” - Catherine
Dehoney Show Notes:
3 Key Takeaways:
- Chorus America primarily assists those choruses serving their
communities as 501c3 organizations, but their larger focus is
choral arts advocacy.
- Many of the choral fields (church, school, community) overlap,
and chorus directors tend to wear more than one hat.
- Chorus America tries to translate non-profit management
principles to choruses, to help them survive and thrive in the
world of grants and public monies.
- Having a well defined mission is essential.
- Choral music educators are essential in the overall health of
the choral field. They are the ones who control the supply
- Professionals: support choral educators! Offer up an in class
clinic, free concert tickets...anything to help school choirs and
their directors, and to refresh their spirits!
- Chorus America provides a tool to survey your audience about
their preferences and motivations for attending your concerts.
- If you are not constantly trying to expand your audience, you
are losing relevance in your community.
- Choir Nation...Chorus America is giving you hoodie!!!
- Chorus America primarily serves the 501c3 choral community, but
networks with all organizations in the choral field.
- Choral music educators control the future of choral
- Register for Chorus America, and then email your receipt to
claim your hoodie, a special gift for Choir Nation from Chorus
Catherine Dehoney, president and CEO of
Chorus America, brings a wealth of experience in arts management
and fundraising to her work in the choral field. She took on her
current role at Chorus America in 2015, coming from the position of
executive director of development at the Castleton Festival.
Dehoney previously served as the chief development officer at
Chorus America for over ten years. Her other experience includes a
nine-year tenure as senior director of development at Gallaudet
University, capital campaign management, development consulting for
a variety of arts nonprofits, and fundraising positions at the
League of American Orchestras, the Council for Advancement and
Support of Education, and the Friends of the John F. Kennedy Center
for the Performing Arts. Dehoney received her BA in music from the
College of William and Mary and continues to be an avid singer,
having sung professionally in church choirs and with a jazz band.
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